Welcome to the Hive, Drillbit.
Carson, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Drillbit is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US residential contractor mapped, the 63,000 that look like ResiBrands, and three campaigns we'd run for Drillbit in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Drillbit.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a first marketing hire, a fragmented owner-operator market, and a need for pipeline within weeks.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 63,000 to 100,000 more of your best customers?
You already have the dream ones: the home services contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 63,000 to 100,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- ResiBrandsSaved $840K annually, boosted profits 2.56x, added $5M in new revenue in 90 days
- Pillar ProsFlowing, Indiana
- Iron Automations LLCPanama City, Florida
- Territory.ioLondonderry, New Hampshire
- HomePro DigitalDuryea, Pennsylvania
- LocalHomeJobsTexas
Every cell is a home services contractor.
Every US plumbing, HVAC, and electrical contractor sits in Census County Business Patterns and Google Maps business categories, with owner names, employee counts, and service areas attached. We build the list from that, enrich the buyers, and time the sends to storm season and franchise expansion cycles.
You're the first supplier that comes to mind.
We'll actively monitor all 420,000 US residential plumbing, HVAC, and electrical contractors and reach out when the right signal shows up, so Drillbit is the first name an owner thinks of when lead capture and collections come up.
- New location or territory openingState business filings and Google Maps show fresh multi-location expansion needing centralized intake.
- Private equity rollup acquisitionM&A trackers and press releases flag portfolio companies standardizing operations across new locations.
- Call center or CSR job postingIndeed and LinkedIn listings show manual intake pain before automation gets considered.
- Negative reviews citing slow responseGoogle Business Profile reviews mentioning missed calls signal lead-capture problems ready to fix.
- Storm or heat wave surgeNOAA weather data predicts emergency call volume spikes crews can't handle without help.
- Contractor license renewal or new ops hireState licensing boards and LinkedIn show new operations leadership resetting the back office.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps categories, state contractor licensing boards, and Census County Business Patterns. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Carson, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.